How To Grow Your Gaming Channel
We will provide you with comprehensive advice on how to expand your gaming channel in this post by Zaza Morgan. It's difficult to start and build a game channel on YouTube.
The fact that millions of people like playing video games means that it is not impossible, but it is also reasonable to anticipate that there would be fierce rivalry.
The launch of YouTube Gaming in the middle of 2015 completely changed the internet. Many video producers find this strange, especially considering how similar YouTube Gaming's interface and functionality are to those of YouTube.
However, there is a very solid reason why YouTube Gaming was introduced. This is because gaming material is among the most popular types of video on YouTube, and because of massive streaming platforms like Twitch, gaming content is now more prevalent than it has ever been before.
So what makes a channel a gaming channel?
Any YouTube channel that covers all things gaming is considered a gaming channel.
YouTube gaming channels do a variety of tasks, such as making comedy skits with a gaming theme, concentrating on in-game commentary, going in-depth with critique and analysis, speculating and theorizing about a game's mythology, and even acting as tutorials.
There is a large range there. The majority of gaming-related YouTube channels fall into one of the following categories:
How to Grow Your Gaming Channel
I'll give you some really useful advice on how to expand your gaming channel.
1. Find your preferred game niche
There are several definitions of "niches" when it comes to marketing, but the one that applies to gaming channels the most is the one that describes goods and services that are targeted at a certain demographic.
In the context of gaming, this indicates that you are concentrating on a specific type of material or a specific genre or series of games. Don't limit yourself to playing generic video games.
If you truly want to develop, you must concentrate on a game, but if you want to develop quickly, you must concentrate on the game's applicability.
Many individuals may claim that you can develop by concentrating only on one game, but the fact is that you won't be found if people aren't looking for or playing that game anymore.
Playing every game you own when you initially launch your YouTube channel will be alluring. You might be able to submit some Among Us videos in 2021 due to the game's huge popularity.
But you must pay attention to what I've stated. If you want to grow your gaming channel on YouTube, pick one game to play.
If YouTube recognizes you as a game developer making movies on, say, Zelda: Breath of the Wild, it will simply promote your movies to people who share your interests.
When you play one game, it's more than simply pleasing the YouTube algorithm. Another crucial aspect is to keep your focus strong and resist the need to explore all of your hobbies at once.
2. Work With Other YouTubers In Your Niche
Collaboration with other YouTubers in your niche is another suggestion for expanding your gaming channel on the platform.
If we didn't urge you to collaborate with other YouTube gaming channels that specialize in the same kinds of games as you, what value would our list of advice for growing your YouTube gaming channel serve?
Gaming channels are no different from the other top YouTube channels in utilizing teamwork. Some channels are merely centers where users from different gaming YouTube communities collaborate to promote their channels!
3. Upload videos on YouTube weekly
Continuity is important on YouTube. On YouTube, consistency is crucial, but you don't have to provide game content every day if you're a new producer. Instead, make an effort to upload at least one video to YouTube every week.
YouTube is good at delivering the right content to the right audience. YouTube will continue to promote your content to people whether you create four videos every month or one per day.
Avoid becoming exhausted by attempting to keep up with the publication schedules of seasoned producers. This is especially useful for individuals who are just getting started.
Take each one one at a time. You may then decide how YouTube fits into your life.
4. Search Video Keywords
Making some video keyword research is vital for expanding your YouTube gaming channel.
It operates in a really simple manner. If you pick the appropriate keywords? Your YouTube videos soar to the top. What if you select the incorrect keywords? In the list of search results, your videos are lost.
Given how crucial they are to your video's rating, how do you go about identifying the proper keywords for YouTube? Below is information on how to conduct this keyword search:
Create a list of seed keywords
Seed Keywords are phrases that cover extremely broad subject matter. For instance, if you were in social media marketing, some examples of your Seed Keywords would be:
- Social Media
- Facebook Page
- Content Marketing
See? So seed keywords operate. These seed keywords, however, cover a wide range of subjects that you may use for your movies.
Turn them into YouTube search
To be clear, you won't optimize your videos for any of these phrases because the market for them is just too crowded, but having a list of seed keywords is useful for the following stage.
The following stage is to create a list of long-tail keywords from your list of seed keywords, after which you may choose whether they are appropriate or inappropriate for your film.
How would you approach this? YouTube Suggest is a tool that lets you accomplish this. It functions just like Google. You only need to enter one of the seed keywords from your list into YouTube to see the suggested keywords.
5. YouTube Video Optimization
You must make sure that the game videos on your channel are optimized if you want to aid in the expansion of your YouTube game channel. Here's how to maximize your video's SEO potential so that you may expand your channel.
Say your target keyword
Including your goal term in the video is one approach to improving your YouTube gaming video.
As a result, your video will be optimized if YouTube notices that you utilize your target term in the content. They will "hear" it since you are speaking it.
6. Video Title
The title of your gaming YouTube video is quite significant. At least five words should be included in the title of your video. You can do so without resorting to keyword spam.
7. Video Description
The description of your movie is just as crucial as the title. In actuality, it is significant. The context of your video is better understood by YouTube and Google thanks to your video description.
Google and YouTube need to be aware of your gaming channel's content if they are to assist in its growth. Additionally, neither Google nor YouTube can view your videos.
The fundamental rules for maximizing your movies' descriptions are shown below:
- In the first 25 words, put your keyword.
- Include at least 250 words in the description.
- 2-4 times should be your keyword.
8. Tags
When it comes to optimizing your video, tags may not be as crucial as the other elements, but they still play a role.
I use the following video tags for my videos:
- My initial tag has my precise target keyword (for instance, "Google SEO").
- Several versions of that term or phrase are also included (for instance, "Google search engine optimization").
- Last but not least, I add a few tags for other subjects that my video addresses (for instance, "Link building" and "Content marketing").
Use the same tags that your rivals do since doing so will make you more visible.
In actuality, it's a long-established recommended practice for YouTube marketing. You have a decent probability of appearing in the Suggested Video section when the tags on your video match those of a video that someone is now watching.
Attract audience from other social media channels
Even while talking about games is already enough to get people to your YouTube channel, your rivals won't stand by and watch as you draw in a ton of new subscribers.
As a result, to stay on top of your game as a video maker, you should draw viewers from other social media platforms like Twitter, Instagram, Pinterest, and Facebook—anywhere you already have an established fan base is a good place to draw subscribers.
Simply mentioning your YouTube Gaming channel in your Instagram or Twitter bio may do this.
Or you may share a preview of your most recent video on social media. This is yet another excellent strategy for luring users from other social media platforms to your YouTube channel.
Because Instagram Stories are perfect for trailers or teasers that direct viewers to the video with a simple Swipe Uplink, you could publish the teaser of your game videos there.
If you could provide teaser videos regularly, viewers would begin to look forward to your material.
Once viewers begin looking forward to your content, you can count on them quickly subscribing to your channel.
Use playlists to organize videos
The playlist feature always seems to escape new YouTubers. You will gain additional watching time as a result. Many of them underutilize playlists.
New YouTubers frequently neglect playlists. As a result, growth opportunities are lost. They aid in organizing and lengthening viewing duration. Additionally, it aids YouTube's algorithm in promoting your channel.
Playlists are most frequently used to arrange the videos on your website. If you like, you may highlight your playlists on your YouTube home page. Use this chance to display the kind of gaming content that you offer on your channel.
These playlists are used by a variety of networks to showcase the different games that will be covered. Make a playlist for each type of coverage you will use, as well as for each game you will be covering.
You could, for instance, create a playlist for both your gaming tutorials and your live broadcasts, and let's play. Create highly specific playlists that cover different aspects of the game you're playing for specialized channels.
Put your playlists on your channel in relevant order. On your homepage, the most important playlists should be shown first. Do this so that when they arrive, they will be the first guests.
Conclusion
Many people who launch a YouTube gaming channel later stop doing so. Yes. It appears easier than it is.
Unfortunately, the majority of people lack the perseverance, discipline, and patience to see things through.
Even if you put in a lot of effort and follow every step in this guide on building a gaming YouTube channel, you might not succeed in your goals.
A video can gain popularity and amass a lot of views and subscribers even if it performs horribly in its initial week. If you want to develop a gaming YouTube channel, pay attention to all that has been spoken.
Make eye-catching headlines and thumbnails, decide on a clear focus for your channel, and thoroughly research your subject before you start filming. Even if it takes a lot of labor, the results will be worthwhile.
